Using Social Media: Sharing Your Team as a Brand

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Presenter: Bryan Enberg | MRA Webinar Series | 
Social networking sites like Facebook, LinkedIn, WordPress and Twitter have been around for more than a decade, yet it is still considered “new media.” This presentation will focus on how to integrate aspects of social networking into the marketing plan for your SAR unit. Social networks can be a cost effective way to promote your organization in your community, target advertising for recruiting new members, and fundraising. Some SAR units have also used social networking to communicate with SAR units from across the globe to discuss topics like technical rescue techniques and tools, management issues, and generate training ideas. Discussion related to specific social networks will be limited to Facebook and Twitter.

Bryan Enberg is the Vice President and lead SAR instructor for Northeast Mountain Guiding’s Professional Services Division. He has been a member of New Jersey Search and Rescue for sixteen years and currently holds the rank of Chief.

He serves as the Vice President of the Mountain Rescue Association and leads its social media marketing efforts. He holds certifications as an instructor for NASAR’s Managing the Lost Person Incident (MLPI), Introduction to Search and Rescue (ISAR), and Fundamentals of Search and Rescue (FUNSAR). Bryan recently developed the newly released NASAR program, Initial Actions in Search and Rescue. Bryan also instructs Rope Rescue and Patient Packaging and Transport, and offers consulting services regarding team management, social media and professional standards credentialing.

Bryan is the chairman of the Education Committee for the Search and Rescue Council of New Jersey and serves as the Council’s State Agency Liaison, leading its efforts within the state to establish a Search and Rescue Resource Credentialing system, in partnership with the New Jersey State Police OEM.

He has been backpacking and climbing since his Scouting years and has returned to Scouting with his son, Joshua. He resides in Sparta, New Jersey with his wife Jennifer, a Lieutenant and Search Manager with NJSAR, and NMG PSD Instructor.